BlackBerry Will Buy Your iPhone

In return, BlackBerry (BBRY, Tech30) is telling Apple (AAPL, Tech30) customers they will have to switch to Passport, the smartphone with a square screen that Blackberry launched earlier this year.

BlackBerry will pay $550 to iPhone users who participate in the so-called “trade up” plan.

That would cover the basic cost of a Passport, which is currently retailing for $499 on Blackberry’s web site.

Related: The CrackBerry is back? Not so fast

BlackBerry has been struggling in the smartphone market, with sales plunging more than 40% in the most recent quarter.

Marty Beard, chief operating officer, called the Passport “a beautiful screen that allows you to be very productive,” with a shape that’s good for reading documents.

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